Kaloena is a brand that serves an indonesian fusion food. Kaloena which is pronounced "Kaluna", uses the old spelling of bahasa Indonesia to emphasize its traditional value. Hence the logo accentuate the letter a and e by combining these two letter and uses it as a logogram. Its combination of traditional and global value has become Kaloena's unique selling point, that's why the logo has to look traditional and yet modern at the same time. Using simple shapes like the one used in logogram will give the impression of modernity.