Luno is a coffee shop based in Semarang, the name "Luno" derives from a spanish word meaning 'moon'. Luno serves coffee as its main product with affordable price. Due to its raising popularity, there are many other brands that serve similiar product. To be able to compete, Luno has to turn its branding into unique selling point and attract customer. The logo is designed with combining elements like coffe bean an moon. With a aesthetically designed logo, the customer will be able to recognize the brand easily